Expo 2020 Dubai is gearing up to help shape a post-pandemic world and create a better future for all after a two-thirds majority of Bureau International des Expositions (BIE) Member States voted in favour of postponing the next World Expo by one year.
The global mega event will now run from 1 October 2021 to 31 March 2022, a delay that allows all participants to safely navigate the impact of COVID-19, and allows the World Expo to focus on a collective desire for new thinking to identify solutions to some of the greatest challenges of our time.


Showcasing our economy

Since its first participation recommended by the Chamber of Commerce in a World Expo in 1851 in Hyde Park in the Crystal Palace, Luxembourg has been present each time the theme of the Expo perfectly matched its DNA. Expo 2020 Dubai will be no exception. Luxembourg’s participation in this event will gain momentum as a unique showcase over the course of 173 days to show the world how Luxembourg has continuously succeeded in re-inventing itself and how this has benefited all of its partners. The Luxembourg Pavilion will be carefully designed to be a space that promotes Luxembourg’s economy, tourism, and culture, and visitors will enjoy an unforgettable experience.

In December 2016, the Luxembourg Chamber of Commerce decided to join this adventure by becoming a partner of the Public Private Partnership in charge of the design, construction and operation of the Luxembourg presence. In addition to its financial contribution within the EIG, and in line with the strategy of economic promotion, which brings together multiple actors under the banner ‘Trade & Invest’, the Chamber of Commerce intends to organise an economic programme for its nationals during the World Expo, as it did in Shanghai in 2010.


For the economic promotion of Luxembourg

The commercial exploitation of the Luxembourg presence will not only enable the Chamber of Commerce to carry out one of its operational missions, i.e., the promotion of foreign economic and trade relations, but will also contribute to the strategic objectives of the Trade & Invest economic promotion:

  • facilitate Luxembourg companies’ access to international markets
  • strengthen the international network of economic promotion
  • build a strong economic image of Luxembourg
  • ensure the coherence and relevance of economic promotion actions
  • attract foreign direct investment in a targeted and focused way.

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Anchor events at and around the World Expo

The Luxembourg Chamber of Commerce is looking to optimise and diversify its impact on site during the six months of the World Expo. It will do so by organising several uni-sectoral trade missions that highlight specific sectors, in addition to a multisectoral trade mission around a dedicated ‘Luxembourg Day’ and a ‘Made in Luxembourg’ week.

Unlike at the World Expo in Shanghai ten years ago, Luxembourg’s presence will not (only) target the domestic market in terms of commercial exploitation. On the contrary, Dubai will serve as a gateway to the world through the international dimension of the World Expo, and also through the international and specialised events that will revolve around it.

The Chamber of Commerce will link its sectoral missions to major international fairs (UAE Anchor Events) organised in the Dubai-Abu Dhabi region (e.g., GITEX, Gulfood, etc.), in order to take advantage of the World Expo and use the national pavilion to meet local contacts, and also to tap into networks of international fairs to facilitate sectoral networking.

Despite their importance at the national level, a number of key sectors of the Luxembourg economy are not (yet) represented in the list above due to lack of dedicated official anchor events. If no new international fair or other opportunity arises in the future, the multisectoral mission/b2fair matchmaking event on Luxembourg Day will be the perfect opportunity to integrate them.

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